[ COOL FOR SCHOOL ]
Cool for School, Arden Fair Mall’s back to school campaign used colorful photos and primary colors to attract its main audience, K-8th grade students and their families. The iconic “a” logo displays a variety of school related items. The campaign was promoted throughout the Sacramento area, and included billboards, web banners, print ads, and posters.
STUDIO Fuel Creative Group TASKS Design, tagline and production