[ MONTEREY GRAND PRIX CAMPAIGN ]
Mazda Raceway Laguna Seca hosted its second annual race, Continental Tire Monterey Grand Prix. Posters promoted the race and boosted ticket sales. We’re Coming Back Monterey was inspired by last year’s tagline, A New Storm Arrives. The design for this year’s poster is a play on “Back to the Future.” Use of vibrant images and dramatic perspective pulls in the audience and reflects the excitement and speed of the race. The time warp and title implies the return of the much anticipated race.
STUDIO Fuel Creative Group TASKS Design and production