[ POWER OF PINK ]
At The Grove in LA as well as pop events across the US, the National Lipstick Day campaign was created to celebrate and promote Too Faced’s lip products. The design was created to be eye catching and disruptive in crowded areas to draw people in to participate. The challenge was to incorporate all of the lip products cohesively since each has their own distinct style. Using existing brand standards I worked with bright pinks, illustrations and pattern to unify the products and bring some excitement to the design.
STUDIO Too Faced TASKS Concept, design and production